Creativity is finding connections among the disconnected.

The other day, I was having coffee with a friend who runs a design agency, and we were talking about AI (what else is new, right?). And somewhere in that conversation, the question of "could AI form novel ideas?” arose.

His take was no, due to how AI works today. Operating on probabilities. Predicting the next word. And as soon as he said those words, it hit me.

Creativity doesn't work that way.

We have all had this experience. Stuck on a problem or sitting with an idea, attempting to force an answer. Then we disconnect, and something random, fully out of context, gives you the answer.

In the shower. Maybe a dream.

A friend says something offhand.

Mid-workout, and something clicks.

All of these moments feel like a coincidence, and yet identifying these links is the essence of creativity.

It’s illogical by design. There's no pattern, no process to replicate. It occurs spontaneously, with no predictability.

Your thinking process, how you show up in the world, and how you notice the little details. It’s the only path for the unexpected collision of ideas.

The best part? It's not efficient. And nobody can replicate it.